ZISHEL

FIVE PILLARS TO OPERATION

I. Unique Identities Within Versatile Organization

The organization structure is created under the principles that sustain all the related companies
and operating units to become unique to their own identities. Each units are respond to the
market and customers rapidly and effectively via its own ways of expertise and communication.

II. Balanced Approach to Expansion and Globalization

The organization promotes business activities in a well distributed business segments, geographies,
and demographics. Our expansion principles require working with a diverse group of customers,
advisors, and partners to ensure that decentralized and adaptive solutions can be made.

III. Vertical Value Chain Across Organization Units

The organization fosters vertical line of value chain over all operating units to facilitate the effective
mode of communications, increase operations’ efficiencies, and increase responsiveness to our
customers and partners. From manufacturing facilities to marketing of the products, our employees
understand the overall process.

IV. Connecting links to Synergies

The organization provides resources to promote synergies between individual companies and
operating units while respecting its uniqueness. The synergies created through the links amplifies
our customers’ experience.

V. Burst of Creativity

The organization motivates individuals’ creativity and sponsors them. Without limit, the
organization supports our employees’ career growth and encourage them to excel.